Forward Emphasis Becomes Inaugural Corporate Partner of Civic Dollars Initiative
Forward Emphasis International CEO, Paula Kennedy Garcia and Civic Dollars CEO, Stephen McPeake
Malin Head, October 10, 2024 – Civic Dollars is proud to announce its partnership with Forward Emphasis International, a leading provider of innovative CXM and BPO solutions for top industry brands, and one of the largest employers in Inishowen.
As the inaugural corporate partner of Civic Dollars, Forward Emphasis will become the first business to integrate this unique initiative into its organisational wellbeing program, encouraging employees to engage in physical activity at scenic locations across Inishowen and Donegal. Joining local councils across Donegal County who have already embraced the Civic Dollars initiative, Forward Emphasis are demonstrating their commitment to employee wellness, while giving back to the community.
Civic Dollars has established its innovative program in the region in collaboration with Donegal County Council under the Healthy Donegal Programme, where participants earn rewards for outdoor activities across the county. These rewards can be redeemed at local businesses or donated to community groups, fostering both personal wellbeing and local development.
Forward Emphasis CEO Paula Kennedy Garcia commented, “As a leading employer in Inishowen for 25 years, we are deeply committed to strengthening our community through job creation, skills development, and charity partnerships. This collaboration with Civic Dollars extends our support for employee wellbeing beyond the workplace, with an innovative tech solution that drives engagement and really aligns to our cultural values. Our dedicated community space inside of the Civic Dollars app means that hundreds of employees and family members can enjoy the natural resources around us while contributing to local charities or redeeming their Civic Dollars with local businesses.”
Stephen McPeake, founder of Civic Dollars said: “We’re thrilled to welcome Forward Emphasis to the Civic Dollars platform - as our first corporate partner, they are leading the way for businesses in Donegal, and much further afield. We’ve seen first-hand the unique benefits that spending time outdoors and enjoying local scenic spots can bring. Added to the benefits of cashing in rewards earned, or being able to donate those to local charities or groups, employees can experience tangible positive impacts when they get involved. And that’s all employees - with Civic Dollars, benefits are felt by every person involved - it’s not about fitness or ability. The app is inclusive for all.”
This partnership is a cornerstone of Forward Emphasis' long-term commitment to employee wellness and community growth in the North West, creating new opportunities for employees, family, and community engagement.
For more information, contact: Stephen McPeake CEO – Civic Dollars stephen@civicdollars.com +447989309323
